Article by Bertrand Lee
You will hear and read hundreds of testimonials from business owners who had made it big through the help of the internet. However, alongside with them (though not as widely publicized) are also hundreds who have failed. Sadly, the count of those unsuccessful may even outnumber those who have succeeded.Are those who succeeded just lucky? That is very unlikely because running a business requires business acumen rather than luck. You have to couple it with the drive to excel and the willpower to discover and openness to innovate, to put in a lot of effort and of course, money.The Simple TruthAs Neo is “The One” in The Matrix, so does web traffic is “The One” in the internet. All the work you put in an internet-based business will come to naught if you have no web traffic. In a real shop, the customers have to walk-in the shop to see and know more about your product. In the internet, site visitors are the equivalent of walk-ins. The more visitors your site has, the more chances you have of selling your product.Of course, not every one who visits your site will readily purchase. But the more people see your product, the more chances of you making a sale. That is plain common sense.So how does one increase web traffic, web traffic that is sufficient to make a slight percentage of final sales to keep the business going? Large companies who are able to produce thousands of web traffic daily convert only a meager 10-%15% of that to sales. Yet, it is enough to maintain their business with a good margin.Those who have become successful in this business pay to have this kind of web traffic. You have to know where to invest your money to earn more money. With the current information explosion, companies which are prominently advertised get the big bucks. Logically, the more popular sites are the ones that get visited more often.It is true that there are a number of ways to get free advertising but these will not get you the needed volume of web traffic to put you above the others. Samples of companies offering paid advertising schemes are Google and Yahoo.The Importance of SearchesNowadays searching the web is the most convenient and the quickest way to find anything. Search engines have become the most common tool as they facilitate an important assistance to a lot of people. Services provided by search engines are free and very easy to use. Thus, these are the sites most commonly visited by users and this is where companies go to advertise.Millions of users get the information they need using the search engines everyday. They facilitate searches through links to various sites of topics searched for. If your site link appears on the top of the search result section, your site will have a very high chance of being visited by that user. Using search engine optimization may cost less and could also get your site a high rank, but paid advertising will guarantee your being on the top ranks.Using paid advertisement is tantamount to buying web traffic. At first, it might not look too good a proposition. But the results will validate that you did not make a wrong decision. Your web traffic will be consistently high which will guarantee you sales everyday.Invest you money in Paying for Web TrafficGenerally, you pay for each time your link is accessed or clicked. This is termed pay per click. Some search engines charges per appearance of your ad when a specific keyword or key phrase is searched. It is therefore vital for your ad to have an excellent keyword. There are a number of ways to determine what can be a good keyword for a specific time. The money you invest in advertising to increase your web traffic will never go to waste. You will be guaranteed of excellent web traffic which will consequently guarantee you increased sales. Considering the benefits you can get from this deal, advertising is not only a good idea, it is an excellent idea!
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