Competitive Analysis – An Important Facet of SEO and Marketing

Article by Clint Maher

Do you know who your biggest competitors are? Competitive analysis and competitive awareness are vital aspects of internet success both from SEO and from marketing perspectives. Don’t just strive to outrank your competition; strive to have a better conversion rate, a better opt-in rate, and to keep the guy who’s underneath you as far off your tail as possible! Never forget that just like you’re trying to outrank someone, someone else is trying to outrank you.

Outrank Your Competition

Competitive analysis will help you find ways to outrank your competition. Don’t just go for the words and phrases that your biggest competitors are trying to rank for, though. Expand your horizons to blow those companies out of the water because you’re not just after their organic search engine rankings — you’re after more.

Improve your Convert Rate

Part of competitive analysis isn’t just about figuring out what keywords your competition is ranking for and what their marketing approach is, it’s also about what you can do better in terms of attracting customers and keeping them. Even if you’re not listed as first on the search engine results pages for targeted keyword phrases for your industry, you could still get analysed. Most savvy shoppers look at the first several choices in order to make an educated decision. You can stand apart from the crowd with your web design. Designing for conversion as well as designing for good rankings is important. Being #1 on Google isn’t all you should aim for. It should also be about being the company people choose to buy from and refer their friends to.

Increase Your Opt-In Rate

Getting traffic from Google and the other search engines is good. But doing something with that traffic is even better. Only a fraction of your visitors will buy from you today but if you’re savvy, you’ll attempt to find a way to gain permission to contact them in the future. Convincing people to opt-in can help you increase your chances of success.

Keep the Other Guy off Your Tail

Don’t get complacent with your success. If you do, your traffic will begin to spiral. Don’t stop doing competitive analysis. Continue to strive to persistently reach new levels of success in your SEO and marketing efforts.

Work with an SEO and Marketing Company

Working with an SEO and marketing company will help you to analyse your competition and keep your finger on the pulse of your industry. Talk to Oracle Digital about analysing your competition now, so you can start to dominate search engines for high traffic keywords for your industry (and use that traffic to your advantage), and talk to them about a long term partnership so that you can continually achieve and maintain success.

About the Author

Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Website Design for SEO, Search Engine Optimization (SEO), and many more. Visit us today and get your site on top of the search engines!

Use and distribution of this article is subject to our publisher guidelines
whereby the original author’s information and copyright must be included.

Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Website Design for SEO, Search Engine Optimization (SEO), and many more. Visit us today and get your site on top of the search engines!












Use and distribution of this article is subject to our publisher guidelines
whereby the original author’s information and copyright must be included.

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